Officers:

Bengt Larsson - Chairman
Stig Holmer - Consultant

History, Aims & Objectives

SMIF is an association of the leading market research institutes in Sweden . Its main purpose is to develop quality, professionalism and working ethics within the market research industry

SMIF aims to:

•  Promote an increased understanding of market/opinion research studies that meet high quality and ethical standards among the general public, decision makers and the media.
•  Promote an increased knowledge about the market research industry and the benefit of the activities of its members.
•  Promote an increased use of market research studies.
•  Promote uniform ethics with regard to market research issues, based on the ICC/ ESOMAR International Code of Marketing and Social Research Practice.
•  Work for the dissemination of new techniques and new knowledge about market research within and outside the Association.
•  Promote active, positive and stimulating competition within the industry.
•  Develop general terms of delivery and publication rules.
•  Develop and maintain industry and payroll statistics.
•  Exchange information on issues with regard to salaries and personnel classification.
•  Act as a body to which important proposed measures are referred for consideration.
•  Represent the member companies in international co-operation.

Membership

Members should be registered Swedish juridical persons (AB, HB, KB) with a minimum of three quarters (75 per cent) of their turnover deriving from market/ opinion research and related activities. Possible other activities must not be in conflict with the ICC/ ESOMAR International Code of Marketing and Social Research Practice.

•  The member's own processing value – billing less purchases of services from entrepreneurs – as billed to end users within the areas outlined above must be in excess of SEK 12 million (1996). The processing value requirements are to be revised annually at a General Meeting of the members of the Association.
•  In order to be accepted as a member of the Association each company applying for membership must be able to show a profit before allocations and taxes for the last fiscal year according to annual accounts approved by an authorised public accountant.

Codes & Standards

•  Members pledge to comply with the ICC/ ESOMAR International Code of Marketing and Social Research Practice.
•  Members should have a documented quality assurance system that is implemented in day to day business operations.

Members List

A C Nielsen
CMA
Concilia
Demoskop
Gfk
Hermelin
Intervjubolaget-IMRI
Ipsos
Intermetra
Marknadsfakta
NORM
Norstat
PFM Research
TNS Gallup
Scandinfo
SIFO Research International
Synovate