Officers:

António Gomes – President
Francisca Azevedo – Vice-President
Marina Petrucci – Treasurer
Isabel Rebelo da Silva – Board Member
João Bento – Board Member
Graça Sá da Bandeira – Secretary

History, Aims & Objectives

APODEMO was established to represent, study and defend the interests of its members and promote their common opinions on matters of concern to market research.
Its main objectives are:
To contribute to the modernisation and development of opinion and market research
To promote the trust in those studies by its users and the public in general.
To contribute to the establishment of high quality and ethical standards.

Membership

The criteria to become a member of the Association are:
to be a corporation with the aim of financial gain;
to have as its main activity the conduct of polls and market research;
to have carried out the activity for at least one year;
to formally adopt the ICC/ESOMAR International Code of Marketing and Social Research;
Practice and other directives of this international organization;

Codes & Standards

ICC/ESOMAR International Code of Marketing and Social Research Practice. Adherence to this code is mandatory for all members of APODEMO.

Conferences, Courses and Activities

For the year 2006 the main goals of the Association are:

To promote events and training courses in the area of marketing research in universities and similar entities.

To be aware and participate in EFRAMO’s activities.

To make good use of all opportunities in order to give more visibility to APODEMO,
namely when we are asked to pronounce ourselves on subjects regarding this sector.

To reinforce ties with other national and international market research companies, namely AEDEMO and APPM.

Members List

AC.Nielsen
Apeme
Cemase
Data E
Euroexpansão
GBN
GfK Marketing Services
IMS Health
Integrare
Intercampus
Ipsos
Marktest
Marktest Audimetria
MediaMonitor
MetrisGfK
Millward Brown
Motivação
Motivação Norte
Multivária
Netsonda
Norma Açores
Novadir
Prime Focus
Quadrante
Quaestio
Synovate
Spirituc – Investigação Aplicada
TNS euroteste

The total volume of business of APODEMO's associates represents about 80% of the total volume of business of the sector in Portugal.