|
The Italian Secretariat |
|
ASSIRM Via
Mercalli, 11 Tel:
+39-02-58.31.57.50 |
OFFICERS
President:
Nando Pagnoncelli
Vice President: Silvestre Bertolini
Past
President: Luigi Ferrari
Council
Members:
Mario Abis - Anna Censi - Elisabetta Gentili -
Salvatore Limuti - Daniela Ostidich - Carlo Santucci - Vilma Scarpino
Managing
Director: Cecilia Gobbi
Centre for Studies and
Education Director: A. Claudio Bosio
Secretary :
Laura Schiaffino
History, Aims &
Objectives
Assirm was formed in 1991 by 14 MR agencies.
Assirm key objectives are: representation of members interests, exchange
of information among members,
promotion of research culture, promotion of
research codes of conduct and quality standards, relationship
whit public
institutions and professional
associations.
Membership
There are currently 39
corporate members of ASSIRM.
To qualify for membership an agency must
offer, a wide range of market research services and must obtain
a
certificate of accreditation to ISO 9000, according to ASSIRM Quality standards
Codes & Standards
o ICC/ESOMAR
International Code of Marketing and Social Research Practice. Adherence to this
code is mandatory
o Adherence to the ASSIRM Code of Ethics and
ASSIRM Quality standards
o Accreditation to ISO 9000
Conferences, Courses &
Activities
ASSIRM provides a forum for the exchange of
information among members, and organizes work teams on topics of common
interest.
Organisation and participation in professionally run technical
meetings and seminars on research and marketing. Assirm newly formed a Centre
for Studies and Education directed by A.Claudio Bosio.
Osservatorio
ASSIRM - presentation of results and perspective of RM
Assirm courses for
costumers and internal professionals.
Publications
Guidelines on Internet and
Qualitative Research
Members' List
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CARLO ERMINERO & CO.
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