Tekstvak:      
 EFAMRO

Address for Correspondence

 

Hoek van Hollandlaan 13

2554 EA The Hague

The Netherlands

Tel:  +31-10-2894 505

e-mail: efamro@hetnet.nl

 

IBAN:  NL45ABNAO421984864

BIC: ABNANL2A

 

 

 

 

 

 

 

 

 

 

 

 

 


European Industry Marketing Research Leaders expect moderate market growth in the second half of 2005.

 

 

 

Presidents and Directors General of the leading European market research associations see an average growth percentage in Europe of 3.5 % for the first half of 2005.

EFAMRO, the industry network of European market research associations is able to bundle the individual visions to an overall European market overview and prediction for the second half of 2005.

The real growth, after correction for inflation, is estimated to be on a humble level of about 2% in the first half of 2005. This is slightly better that the prediction of 1% which was made by EFAMRO in the fall of 2004.

 

In the western part of Europe, market volume is not only influenced by the economic conditions but also by a shift towards online research of which the volume in steadily growing towards levels of 20% in some markets.

The current growth percentage in Mid-European countries are on levels between 7.5% and 10% and remind the Western-European countries of the prosperous years in the 80-ties and 90ties, were double digit growth percentages were the fashion.

 

For the second half of 2005, EFAMRO growth expectations are unanimously expected to be moderately higher than in the beginning of 2005.


Dr. A.J. Olivier

Director General Efamro

Efamro@hetnet.nl