Officers:
Mrs Brigitte
David-Gardon
Jean-Pierre Gaucher – President Permanent Invitees
Renaud D édéyan
– Vice President Daniel Cote-Colisson
Yves Krief – Vice
President Brigitte David-Gardon - Délégué Général
Loïc Becquart
- Treasurer
Council Members
Claude Bénazeth
Patrice Bergen
Frédéric
Dorion
Marc-Antoine Jacoud
Chantal Le Bras
Jean-Pierre Malosto
Nadie de Saint-Jores
Van Terradot
History, Aims & Objectives
Main goals of Syntec Etudes Marketing et Opinion are :
- To promote a common vision of the research industry : "The intelligence of markets" (providing with real added value, ie not only data but also analysis and recommendations)
- To build and make sharing quality standard
- To stimulate the opinion's exchange and the consensus between the members
- To provide with relevant services to the members
Main focuses of the association are :
- To enhance the image of market research
- To promote Members
- To make the recruitment easier
- To increase the awareness of mass-market
Membership
With 52 members, Syntec Etudes Marketing et Opinion business association covers 54 % of the French market.
Companies applying for membership of SYNTEC must :
- have operated for at least two years in the market research sector,
- employ at least 5 permanent employees (if not, they could be "Membres Associés"),
- show profits for at least the last two years,
- comply with the provisions of ICC/ESOMAR International Code of Marketing and Social Research Practice,
- agree within two years to become accredited to either ISO 9001 or AFNOR NF Service.
Codes & Standards
• All SYNTEC members must conform to the ICC/ESOMAR International Code of Marketing and Social Research Practice.
• Within two years of joining SYNTEC, members must become accredited to either ISO 9001 or AFNOR NF Services
Conferences, Courses & Activities
Key actions planned for 2004 are:
- Promoting a common vision of the research industry "The intelligence of markets"
- Moving a step forward in the research certification process (NF Service Brand)
- High involvement through market research exhibitions
- Continuing to make clear the distinction between market research and direct sales and marketing
- Launching a debate (maybe a survey) about the impact of opinion poll results
- Launching a survey about the training of people working in French market research companies
Publications
- Annual report
- Pratical guide to Quality Market Research
- Recommandations concerning controls on data collection
- Guidelines for Online Survey
Members List
ACNielsen
Action Hexagone
Anacom
Aviso Conseil
Bernard Julhiet Consulting
BVA
Cabinet Herzog
Catherine Delannoy & Associés
Consultest
CSA
Cyble Marketing
Dafsa
Déduction
Dimensions
Ducker Research Europe
Efficience 3
Entreprise & Développement
Epigone
Estel
GfK Marketing Services
GfK Sofema International
GMV Conseil
H2O
Ifop
Imaj
IMS Health |
Institut Fournier
IOD
Ipsos France
Ireq
IRI-Secodip
ISL
Le Terrain
Louis Harris France
Market Audit
Millward Brown
MSM
NFO Infratest France
Novatest
Novatris
Occurrence
OpinionWay
Quotas
Repères
Research International
Sorgem
Stratégir
Synovate SAS
Thema
TNS Secodip
TNS Sofres
WSA |
Details about each Member are on our Website www.syntec-etudes.com
