The Dutch Secretariat
MarktOnderzoekAssociatie

Arlandaweg 92
1043 EX  AMSTERDAM
The Netherlands

Tel: +31-20-686 93 28
Fax: +31-20-475 02 85

Website: www.moaweb.nl

Officers:

Pieter Paul Verheggen - President
Theo de Wit - Treasurer
Wim van Slooten – Managing Director

History, Aims & Objectives

Since 2002 there has been one single strong professional body representing the whole research industry, including suppliers and users, in The Netherlands. The Dutch Market Research Association (since 2002) was formed as the result of a merger between the three former market research organisations in The Netherlands:

•  The Dutch association of market research professionals
•  The Dutch organisation of research agencies
•  Your opinion counts, a PR-organisation for market research in The Netherlands

The Dutch Market Research Association has four sections:

•  section for suppliers of market research
•  section for market research users
•  section for suppliers to the research industry
•  section for respondent selection agencies

Every section has its own board consisting of a president and 5 to 7 members. At the top there is a General Board, with representatives of the four sections.

Membership

The Dutch Market Research Association covers 80 % of the market research business with a total turnover in 2004 of € 265 million. The association has two categories of membership fees:

  1. A relatively high subscription per company of € 366 for corporate members

      2. A relatively low subscription for individuals of € 51

(Only individuals working in companies that are themselves corporate members are allowed to become members of the Market Research Association)

The low subscription for individual membership is intended to stimulate the numbers applying for individual membership from within a company.

Every company and individual member must sign the national code for market research.

Besides membership of the research association, it is possible under restrictions to become a member of the Dutch Trademark Association. This association forms a part of the research suppliers section. They work under a very strict quality system, authorised by an independent authorisation committee. They pay a separate fee for the promotion and maintenance of the trade mark.

Codes & Standards

i) ICC/ESOMAR International Code of Marketing and Social Research Practice. Adherence to this code is mandatory

ii) The Dutch Trademark Association Quality Standard for Market Research

Conferences, Courses & Activities

The main activities of the association are:

  • Creation of an external focus
    • publishing our own marketing information magazine “CLOU for the marketer interested in marketing, information and research” - a bi-monthly magazine send-out to a target group of 8000 managers in the Netherlands .
    • organising a big yearly event, together with the Dutch marketing association, with a focus on marketing and information.
  • Offer members value for money by providing a lot of new (and old) services.
    • business-image study
    • The Golden Standard
    • Sales-registration administration
    • ISO-learning guidelines
    • Do-not Call list
    • Courses
    • Workshops
    • Seminars
    • The young researchers event
    • The Master Talent Award
    • Knowledge Centre, will be operative in October 2005
    • Various website services, vacancies, advertorials, descriptions, etc.
  • Set up an intensive P.R. policy
    • a detailed PR programme
    • aimed at various target groups: consumers, researchers, marketers and the politicians
  • Setting up an interesting program for the members of all target groups.
    • state of the art meetings
    • business groups
    • knowledge centre
    • help-desk for labour and legal affairs
    • arbitration board

Publications

CLOU for the marketer interested in marketing, information and research

(a bi-monthly magazine).

Members List

http://gids.moaweb.nl/

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