Measuring the European Research Sector
The Market Social and Opinion Research Sector in Europe
Annual Turnover figures, based on ESOMAR Global Report 2012
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The EFAMRO Mood Indicator
Quarter 1 2013
EFAMRO has published data collected from 7 countries. The results should be considered as initial indications. The Mood indicator will expand to more countries in quarter 3 this year.
Despite the crises, the representatives of agencies are on average rather optimistic about the revenue growth of their own agency. Agency representatives are in general much more optimistic about the revenue growth of their own agency than about the growth of the market. It is perhaps not surprising that the northern European agencies are more optimistic than the southern European agencies.
28 January 2013
Berlin Seminar on Self Regulation in Europe