ISO 26362:2009 specifies the
terms and definitions, as well as the service requirements,
for organizations and professionals who own and/or use access panels
for market, opinion and social research. It develops the criteria
against which access panel providers can be evaluated and against which
the quality of access panels can be assessed.
standard is intended to complement and be used in connection with ISO 20252
where access panels are used for market social and opinion research. It is applicable to all types of access panels
whether recruited and used online (via internet) or offline (via telephone,
post or face-to-face interaction).
28 January 2013
Berlin Seminar on Self Regulation in Europe